Brand Identity Design

Brand Identity (a trademark or a trade name) is the “persona” of any business or organization. The “Brand” must integrate with and facilitate the advancement of all its company’s objectives. It identifies one seller’s good or service as distinct from those of other sellers. A brand may identify one item, a family of items, or all items of that seller.

A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word branding began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service.

Employing the use of seasoned experience, the highest level of creativity, proven design principles, leading software technologies and timely execution, Russell-Risko will develop your brand identity to be relevant, memorable and durable.

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