Media Advertising employs the art of choosing the most cost-effective media to achieve the required coverage and number of exposures to best reach your target audience. Russell-Risko understands this… and the Philadelphia Business Journal agrees. I was recently named to the Philadelphia Business Journal’s Top 25 List” of Full-Service Advertising Agencies. [Read the story
Whether paid-search/online advertising or advertising in print, I can provide the following comprehensive media advertising services:
- Creative Development, ongoing management and placement of all advertising. This coordinated approach of ad design, production and media buying ensures that your company’s message is consistent throughout all advertising channels.
- Media Schedule – The institution of internal controls and maintenance of your Media Schedule to ensure that advertising schedules and budgets are met as authorized.
- Media Analysis – Provides media research, analysis and strategic recommendations throughout the term of your advertising program.
- Lowest Media Rates – To ensure that your company enjoys the lowest possible media rates, I will negotiate better rates and/or attempt to arrange for premium position placements at no additional cost to you.
- Value-Added Services – To ensure that you take full advantage of all publication “value-added” marketing and merchandising service allowances, readership studies, market reports, directory listings and other “free” services offered by the media.
- Communications – Ongoing communications with media representatives and production departments, including timely submission of insertion orders and other media paperwork to ensure that your advertising program runs as scheduled.