- Why R-R
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The Russell-Risko Agency serves the specialized advertising, public relations and marketing communications needs of service organizations, business-to-business, and technology companies, in print and online.
We provide the creative and strategic implementation of integrated marketing communications programs designed to increase understanding, interest and need for your company’s products or services.
To achieve this, we employ the right balance of highly targeted advertising, direct mail, sales collateral, internet marketing, PR/publicity, website design, social networking, content development and other marketing communications strategies.
 What are the most cost-effective ways to reach prospects, customers, sales reps, distributors and others in the sales loop?
 What message should we communicate to each group?
 How often should we communicate that message?
 What action do we want each group to take in order to reach our sales goals?
By focusing on the unique realities of your sales position in the marketplace, marketing communications dollars can be spent with the best possible return on investment.