Brand Identity Design



Brand Identity Design Services

Brand Identity (a trademark or a trade name) is the “persona” of any business or organization. The “Brand” must integrate with and facilitate the advancement of all its company’s objectives. It identifies one seller’s good or service as distinct from those of other sellers. A brand may identify one item, a family of items, or all items of that seller.


A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word branding began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service.


Learn more about our brand identity design thought process. Read my article “The Design of a New Maker’s Mark – A Culmination of Feedback from 50 Decision Makers.”


Why Choose the Russell-Risko Agency?

The Russell-Risko Agency is a dedicated Brand Identity agency. We have the experience to coordinate all phases of the design, production and implementation of your brand image. Our success has been recognized by the Philadelphia Business Journal – naming the Russell-Risko Agency to its “Top 25 List” of Branding, Marketing & Media Services.


Creative Development — Employing the use of seasoned experience, the highest level of creativity, proven design principles, leading software technologies and timely execution, the Russell-Risko Agency will develop your brand identity to be relevant, memorable and durable.


Trade Mark Registration — Once your logo design is completed, the Russell-Risko Agency can also register your design with the U.S. Patent and Trademark Office. This includes…


  • Searching the Trademark Electronic Search System (TESS) for conflicting designs
  • Classifying the products that your trademark represents using the Acceptable Identification of Goods and Services Manual
  • Filing your trademark application with the Trademark Electronic Application System
  • And tracking your application through the Trademark Application and Registration Retrieval System. All of this for fraction of the cost of an Patent Attorney’s fee.


How May We Assist You?

For the creation of a single logo design, or brand identity across multiple corporate channels, call (215) 343-6565 (or Click Here) to discuss your Brand Design requirements.


brand identity | Russell-Risko Agency

We’re Near To Serve You

While we enjoy the privilege of serving national and international businesses, we’re centrally located (within easy driving distance) to assist clientele in the following Delaware Valley areas:

Hunterdon County, NJ; New Castle County, DE; Cecil County, MD; Burlington County, NJ; Camden County, NJ; Gloucester County, NJ ; Mercer County, NJ ; Salem County, NJ; Berks County, PA; Bucks County, PA; Chester County, PA; Delaware County, PA; Lancaster County, PA; Lehigh County, PA; Montgomery County, PA; Northampton County, PA; Philadelphia County, PA.


  • The Russell-Risko Agency

    For more than three decades, the Russell-Risko Agency has provided full-service brand advertising, public relations & marketing communications solutions.

    Our mission is to drive awareness, interest and response to client sales propositions through creative, strategic and cost-efficient communications.

    Call: (215) 343-6565
    or Click Here